The NHL is making a change to their marketing campaign for the Stanley Cup playoffs. "History will be made" is just that ... history.
According to an article from Street and Smith's Sports Group, the NHL is changing the slogan to "Because it's the cup" to target a new audience for the playoffs. This is the worst marketing idea since "Solid as a rock" by GOB Bluth.
As we say farewell to the old marketing brand, we take time to see some of the commercials that featured the Pens.