|Pub near Vancouver|
After the jump, we take a look at the findings, how the NHL could have derived their answers, and a clear cut bottom line.
my official response: twitter.com/FrankLuntz/sta…
— Frank Luntz (@FrankLuntz) October 15, 2012
The NHL says operating costs have gone up with jet fuels costs, need for better medical assistance, and better technology. Have any idea how much they spent on the use of Luntz Global, a company that has worked with Frito Lay, General Motors, political figures, and MGM to name a few, especially since the group was assembled in a hurry? I bet the same final result could have been determined by doing any number of the following much more cost effective tasks:
- Checking the @ replies on twitter to the NHL account and any number of its affiliated accounts, including the official twitter sites of its teams.
- Riding a city bus/subway in any one of the club markets and randomly starting a conversation about hockey.
- Using something called Google to get a sense of what people are writing/thinking.
- Take a look at the television listings on any given weeknight and realize that there product would be superior to what else is being offered.
No, I am not comparing this to women's suffrage. I am saying any spin being used in this battle right now is pointless. Spin and rhetoric rarely have the same importance anymore. The players have been employing their own spin showing guys at local rinks helping the youth teams, etc. There are many people lost in all of this: the people that work the concession stands, the businesses close to all of the venues, the people of the southern hockey cities that are dying to show how much they care about the sport, etc. So here is what the players and the owners could be doing instead of worrying about spin:
- Understand what civil discourse really means and not be blinded by that green paper or bank statements. Does either side know the answer to why?
- Civil discourse is engagement in discourse (conversation) intended to enhance understanding.
- Ride the Momentum. Do you know that the NHL was set to overtake the NBA in revenue and is now losing a ton of money each day? Yes a ton of money is the exact amount because I'm pretty sure it's a lot more than I will ever see and the amount stated by the NHLPA or the owners is probably not the right amount. When will things be good enough?
- Use common sense
Sure there is a naivety associated with this post. I want safe playing conditions. I understand shared revenue and trying to enhance the product. All of that is a different post.
So what's the bottom line? You're damn right we want our hockey back. I understand I am simply a fan of the game and I am writing on a blog. Opinions on those two things aside, I do not side with the owners, nor the players. I side with my friends that love to hear that unique noise of a puck sliding up the half boards and rattling across the glass. I agree with those that want to debate the worth of a team's choice for a goal song. I am grateful that people invest their time and spirit into the NHL and chose to host a team in my favorite city or sign on the dotted line to play in the sweater or a team I cheer or jeer.
Hockey is my favorite sport and I'm afraid I'll never get back what I knew. Well that is my rhetoric anyway.